How to use SnapchatĪfter downloading Snapchat from the pertinent App Store, available for both iPhone and Android, the “Ghost” icon will appear on the home screen of your mobile device. The opposite of what we were used to with other “traditional social networks” where the storage of photos, moments and experiences is the essence. This is what makes Snapchat so original and innovative: For its captivating instant natureįrom the beginning, Snapchat founders had a clear idea of what this app was meant to be: a social network where nothing remains. So far, nothing out of the ordinary, but what makes it different is that those files disappear from the device soon after between one and ten seconds after having been seen by the recipient. This social network consists of the possibility of sending any kind of file through its app. Snapchat succeded thanks to its app format for smartphones. Their names: Evan Spiegel, Bobby Murphy and Reggie Brown. Snapchat broke with the social networking standards that existed several years ago.Īn idea that was developed by three Stanford University students around 2010. A social network and app that is shaking up brands. I’m sure that you’ve heard about Snapchat before, you might have even tried it or taken a selfie using the dog lenses but, do you really know how to take advantage of it? Using Snapchat has become a social phenomenon. ➡️ Discover what Snapchat is and how brands use it to get visibility, followers and conversions. If your objective is to create “branding” and seduce potential consumers establishing a closer relationship, Snapchat is a great option. Examples of Brands that Already use SnapchatĮvery Community and Social Media Manager knows that they must include Snapchat in their content strategies for social networks and marketing online.Snapchat in Your Social Media Marketing Strategy.
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